Target audiences
- professionals involved in marketing
- sales, international business development
- strategic planning roles within organizations operating in or expanding to international markets
- It is suitable for individuals seeking to broaden their knowledge of international marketing principles and enhance their ability to drive businessgrowth in a global context
- Instructor: admin
- Duration: 2 days
Categories: General Management
Course Description:
This course provides participants with the knowledge and skills to navigate the complexities of international markets and develop successful marketing campaigns on a global scale. Through a combination of interactive lectures, case studies, and group discussions, participants will gain practical insights into the challenges and opportunities of international marketing.
Learning Objectives:
- Grasp key principles, concepts, and best practices, forming a strong foundation in international marketing.
- Learn to identify market opportunities and execute thorough market analyses, devising effective entry strategies.
- Acquire skills to manage international products and services, ensuring alignment with diverse market demands and cultural expectations.
- Gain expertise in pricing strategies, distribution methods, and promotional tactics adaptable to varied global contexts.
- Cultivate relationship management skills vital for successful collaborations and partnerships across international markets.
- Utilize marketing analytics for performance measurement, strategy evaluation, and data-driven decision-making.
- Explore cutting-edge trends in international marketing, integrating innovative approaches and technologies into strategic planning.
- Analyze real-world cases, enhancing problem-solving abilities and practical application of learned concepts.
- Develop adaptability skills crucial for thriving in diverse cultural and economic landscapes, ensuring effective international marketing practices.
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